| Learn
about the Company that stands behind their products.
The story continues with you,
but it began in April 1991 in 140 square feet of executive office
space...
Founded a few months earlier
by a husband and wife team, Walk Easy was predicated on improving
existing walking aids, with a focus on the forearm crutch. After
all, this ambulatory aid clearly dominated most parts of the
Western World.
Bringing a new product to market
was difficult enough; altering people's perceptions proved immensely
more challenging. The underarm (or axillary) crutch had rooted
itself deeply into people's minds as the aid of choice for the
short-term patient.
Time and again, we were told
that "forearm crutches were only for the long-term physically
challenged." We countered that since they used them every
day, "wouldn't you think they'd know better?"
The first order came mid-April,
called in by the wife while on a sales trip to Northern California.
The Orthopedic Appliance Facility at a San Francisco university
liked the crutches and wanted 6 pairs by the following week.
The order processing software was still shrink wrapped and on
the shelf..
As they grew, they remained resolute
on the importance of customer service and satisfaction. Walk
Easy realized early that they must strive to deliver on expectations
and, whenever possible, exceed them. |